Why is AdMob Revenue Decreasing? 5 Reasons for Drop

AdMob revenue decreasing can be frustrating for app developers. Several factors contribute to this decline, making it essential to analyze and adjust your ad strategy carefully.

Common Reasons for AdMob Revenue Decreasing

1. Ad Viewability

Ad viewability plays a significant role in revenue generation. If your ads don’t meet the viewability criteria, they might not generate revenue.

Ads need to be visible on the screen for a minimum amount of time to count as viewable. Ensure that your ads are placed in high-traffic areas of your app where users are likely to engage with them.

Solution

Improve ad viewability by placing ads in high-traffic areas where users spend the most time. Use tools like heatmaps to identify these areas and reposition your ads accordingly. Besides, Use Google Analytics for mobile to track user flow between screens.

2. Changes in Ad Demand

The demand for ads fluctuates based on various factors, such as market trends, seasons, and economic conditions. A drop in ad demand can directly impact your AdMob revenue. Keep an eye on industry trends and adapt your ad strategy accordingly to mitigate the impact of reduced demand.

Solution

Diversify your ad sources by integrating additional ad networks through mediation. This strategy can help you maintain fill rates even when one network experiences a drop in demand.

3. Ad Fill Rates

Low fill rates can cause AdMob revenue to decrease. Fill rates represent the percentage of ad requests filled with ads. When fill rates drop, fewer ads are displayed, resulting in lost revenue opportunities. To address this, consider using ad mediation, which helps optimize fill rates by integrating multiple ad networks.

Solution

Implement ad mediation to maximize fill rates. By using multiple ad networks, you increase the chances of filling every ad request, leading to more consistent revenue.

Learn more: Meta Mediation with AdMob: Android Integration Tutorial

4. No Performance Checking

Regularly analyze your ad performance to understand why your AdMob revenue is decreasing. Use tools like Google Ad Inspector to troubleshoot issues within your mediation setup. Identify underperforming ad formats or placements and make necessary adjustments. Experiment with different ad formats such as banner ads, interstitials, or rewarded video ads to see which ones perform better.

Solution

Continuously monitor and analyze ad performance metrics. Use the insights to tweak your ad placements, formats, and overall strategy. Regular updates and optimizations can prevent revenue drops.

5. Invalid Settings

Incorrect or outdated settings in your AdMob account can also lead to revenue declines. Settings like ad refresh rates, incorrect targeting, or misconfigured mediation can significantly impact earnings.

Solution

Regularly review and update your AdMob settings. Ensure that your mediation configuration, targeting, and ad refresh rates are optimized.

Final Thoughts

AdMob revenue decreasing can result from multiple factors, including poor ad placement, changes in ad demand, or invalid settings in AdMob. By analyzing ad performance and optimizing your strategy, you can address these issues and improve your revenue.