AdMob Mediation : Maximizing Your Mobile App Ad Revenue
If you’re a mobile app developer, you’re likely familiar with AdMob, a platform owned by Google that allows you to monetize your app through advertising. Google’s AdMob offers an electrifying feature called mediation, which lets you serve ads from multiple ad networks in a single place.
Admob mediation is a feature that allows you to serve ads from multiple ad networks within your app, rather than just using AdMob alone.
This means that you can use AdMob as a single point of access for multiple ad networks, and you can choose which ad network to serve to your users based on factors like eCPM (effective cost per thousand impressions) and fill rate (the percentage of ad requests that result in an ad being shown).
By using AdMob mediation, you can ensure that you’re always showing the highest-paying ad to your users, which can result in a significant increase in revenue.
To use Admob mediation, you’ll need to set up an account with each ad network that you want to use and then add those networks to your Admob account. Once you’ve done that, you can create ad units within Admob and choose which ad networks you want to serve for each ad unit.
You can also set up rules for how to serve ads, such as prioritizing certain networks or only serving ads from a certain network in certain geographic locations. Additionally, you can use Admob’s reporting tools to track the performance of each ad network, so you can see which networks are performing the best and adjust your ad unit settings accordingly.
Admob mediation can be a great way to increase your mobile ad revenue, but it’s important to remember that it’s not a one-size-fits-all solution. Different ad networks will perform better for different apps, depending on factors like the app’s target audience and geographic location. Additionally, ad networks tend to change over time, so you’ll need to stay on top of which networks are performing the best and adjust your ad unit settings accordingly.
In conclusion, Admob mediation can be an effective way to maximize your mobile ad revenue, by giving you access to multiple ad networks and allowing you to serve the most profitable ads to your users. With Admob’s user-friendly interface and detailed reporting tools, you can easily set up and manage multiple ad networks, and with regular monitoring, adjust your rules and settings to ensure that you’re maximizing your earning potential.
With Admob mediation, you can maximize the earning potential of your mobile app, and take your app to the next level of revenue.